WHY WAIT FOR REALITY? - EXPLORE THE 'VIRTUAL APARTMENT', June 2006

Would-be purchasers of Bildurn's Lace Market Square development in Nottingham's won't have to wait until the apartments are finished to see what the latest city living looks like - all they have to do is see a new 'virtual apartment.'

This new virtual apartment, the first of its kind in the county, can be seen at Savills' offices on Fletcher Gate close to the Lace Market development, and can be explored closely, allowing purchasers to view some of the high quality choices of fixtures and fittings available as standard in the Lace Market Square apartments.

This apartment is exclusive to Lace Market Square and features a contemporary fitted kitchen and has stylish maple flooring throughout. It shows the specification choices available including the striking white beech work surfaces with an aluminium edge - one of a choice of three from which purchasers can choose, along with the popular white glossy kitchen units.

Gail Richardson, Head of New Homes at Savills commented; "This is a really exciting opportunity for potential purchasers to come and have a look at what these stylish apartments will be like. Buyers will also be able to see a selection of the high quality integral appliances that come as standard in each apartment, such as a Neff ceramic hobs and glass curved hoods, Neff stainless steel oven, Indesit dishwasher and washer/dryer. We also have all of the tiling, mosaic inserts and finish choices for the apartments available so that purchasers can get a real feel for the quality and choice of options available at this stunning new development."

All bathrooms at Lace Market Square have standard features such as a heated mirror, which means waving goodbye to early morning mirror steaming problems! Sanitary ware has been chosen from Ideal Standard's 'Alto' range in white with chrome fixtures. There are also chrome heated towel rails and Makti shower screens to baths.

Lace Market Square, due for completion in spring 2007, has been designed with both comfort and modern city living in mind. The main entrance will be secured by a coded entry system, while the apartments feature outlets for Sky Plus satellite TV, maple laminate flooring in living areas, kitchen and hallways, maple veneer internal doors with stainless steel ironmongery, and a state-of-the-art glazing system keep heat in and noise out.

The virtual apartment has been styled by one of Nottingham's leading interior designers, Louise Hunt, of Your Space Interiors, who specialises in residential projects as well as the design of show homes for leading commercial agents and housebuilders.

Creating a snap shot of city living, the virtual apartment features an award winning Ligne-Roset contemporary chair, abstract art and contemporary extras from the flagship Nash Interiors store on Carlton Street as well as kitchen and dining accessories from House of Fraser, enough to tempt you to join the chic lifestyle that city centre living brings.

The one, two and three bedroom apartments and penthouses are all based around an 11,000 sq ft public piazza - the Lace Market's first open space - where people can enjoy al fresco dining or simply relax and soak up the city ambience.

The apartments not only include secure allocated underground parking but secure cycle parking as well. For those who prefer to use two feet instead of two - or four - wheels for transport, the development is within yards of one of the city's tram stop, which whisks travellers to the city's mainline station. For peace of mind, each apartment comes with a 10 year NHBC 'Buildmark' guarantee.

Phase 2 of the scheme will be released soon and almost half of the 46 apartments have been reserved. Prices range from £125,000 for a one-bed, one-bathroom apartment, to £160,000-£190,000 for a two-bed, two-bathroom apartment, all with secure underground parking. Please contact Savills on 0115 934 8020 for details, or visit www.lacemarketsquare.co.uk

ENDS

For further PR information, or for a jpeg image, contact Kathryn Greenwood at Eden PR on 0115 852 4717, fax 0115 950 9175 or email Kathryn@edenpr.co.uk