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GET A STEP UP ON THE PROPERTY LADDER, October 2006

Not all of us want our parent's help and advice when it comes to major decisions in our lives; when it comes to property, however, it would appear that their assistance could be paramount.

With getting a foot on the property ladder becoming so difficult for young people and it seems that renting is the only option, some parents are seizing the opportunity to step in and kill two birds with one stone; they get a sound long term investment AND provide a place for their kids to live in.

With huge investment in Nottingham and its status as the jewel of the East Midlands it isn't just students who are attracted by the city's dynamic cultural and social life and want to live here.

Pete Whitehead is just one of the purchaser's at the new development Lace Market Square in the trendy Lace Market who has helped his son buy a property off plan in a new 46 apartment scheme that will be completed spring 2007. They have bought a two bedroomed, two bathroomed apartment.

Mr Whitehead from Derby added, "It is very difficult for youngsters nowadays to buy their first home as property prices have risen so much and are far outstripping salaries. With my son relocating from Manchester to Nottingham in 2007 with his work it is an ideal opportunity for me to invest in property and for my son to have a foot on the property ladder in what will be an exceptional city centre development."

Lace Market Square is attracting a mix of purchasers, both owner occupiers and other parents also buying for their offspring and with Nottingham city centre boasting the largest proportion of residents in the working age group within the East Midlands it comes as no surprise that parents and other occupiers are snapping up the apartments for the growing professional market in what is seen a thriving area for new business.

So where does this growing professional market emerge from? The East Midlands is highly successful at attracting students from outside the region, with the University of Nottingham the key draw, with over half of the regions students residing after graduation. But what is it that attracts them to Nottingham?

Considered to offer the best for graduates in terms of employment opportunities, salaries and quality of life, developments such as Lace Market Square provide the perfect base for those wanting city chic outside of London and other major cities such as Manchester and Leeds.

Famed for it's beautiful architecture, the Lace Market is home to up market wine bars, restaurants and a variety of apartment conversions. Access to the Lace Market has never been easier with the advent of the tram, and the city centre is just a minute's walk away. It is the prime location of the Lace Market Square development that made them so attractive - with restaurants, shops and all the attractions of Nottingham within a few minutes' walk. According to another purchaser Chris Douglas has bought because: "It's a small, select development at the heart of Nottingham - everything is within reach."

These apartments are also priced extremely competitively. Prices start from just £125,000 for a one bedroom apartment with a secure underground parking space included in the price. Two bedroom apartments range from £155,000.

Another factor would have to be the fact that this development is not only about apartments - Lace Market Square incorporates a public space which will be landscaped by Nottingham based landscape artists, Wolfgang & Heron. Not only would it provide an attractive centrepiece, but it also set the apartments apart from other city schemes. This continental style central piazza will really open up the Lace Market and provide a space for all to enjoy.

Phase 2 of the scheme has been released and prices range from £125,000 for a one-bed, one-bathroom apartment, to £160,000 - £190,000 for a two-bed, two-bathroom apartment, all with secure underground parking. Please contact the sole selling agents, Savills on 0115 934 8020 for further details, or visit www.lacemarketsquare.co.uk

ENDS

For further PR information, or for a jpeg image, contact Kathryn Greenwood at Eden PR on 0115 852 4717, fax 0115 950 9175 or email Kathryn@edenpr.co.uk



press releases:
Architecture week provides a chance to meet the creative
team behind Lace Market Square...

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