Sixteen out of the 46 Lace Market apartments have already been sold, and are being snapped up at the rate of nearly one a week. And despite Nottingham being one of the most land-locked cities in the country, two of the flats have been sold to professional seafarers!

A three-bedroom two-bathroom penthouse flat was snapped up by Duane Farmer, the Chief Engineer of a 57 metre yacht moored in Monaco - and just a few weeks later a two-bedroom apartment was sold to Chris Douglass, Chief Officer of a 77-metre yacht currently being built in Plymouth and which will be sailed to Barcelona for the owner when the build is complete. Both are from Nottingham, and wanted to keep a base in the city.

This was just one of the findings of a survey carried out by Bildurn Properties to find out who was buying the apartments at Lace Market Square and what was attracting them to the development, which is due to be completed in 2007.

For seafarers and landlubbers alike, it was the prime location of the development that made them so attractive - with restaurants, shops and all the attractions of Nottingham within a few minutes' walk. According to purchaser Chris Douglass: "It's a small, select development at the heart of Nottingham - everything is within reach."

And another purchaser liked the fact that the development was next to the tram stop as he could get a tram to the station, get on a train, go somewhere in Europe and be back in work on Monday morning.

But it's not just the Lace Market location which is proving a big draw - buyers also cited the landscaped central piazza as a major selling point. Not only would it provide an attractive centrepiece, but it also set the apartments apart from other city schemes.

So who is buying at Lace Market Square? The purchasers themselves are a mix of older couples looking for a base in the city, and young professionals eager to get a first foot on the housing market, often with the help of their parents … and of course, the seafarers, looking for a base in a dynamic and cosmopolitan city to spend their shore leave!

Gail Richardson, Head of New Homes at Savills says: "Sales are being confirmed at a fantastic rate, and it's great to see that so many people are wanting to make the Lace Market their home. Our strategy for Lace Market Square was always to appeal to owner occupiers or people purchasing for relatives rather than a remote investment. It's really good that those who are committing themselves really are excited about being part of Lace Market Square and also demonstrates that we've priced these apartments at realistic asking prices."

Prices at Lace Market Square start at £125,000 for a one-bedroom one-bathroom apartment, rising to between £160,000 and £195,000 for a two-bedroom two-bathroom apartment. For further detail call Savills on 0115 934 8020.

www.lacemarketsquare.co.uk

ENDS

For further PR information contact Kathryn Greenwood at Eden PR on 0115 852 4717, fax 0115 950 9175 or email Kathryn@edenpr.co.uk