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RETAIL GIANT TO BRING NEW FITNESS CONCEPT TO NETHERFIELD, June 2007

Netherfield (in Nottingham) is to get a major boost with the arrival of a new destination store and fitness club - the first of its kind in Nottinghamshire.

Sporting equipment retail giant JJB has hoping that it will be able to expand onto a new 35,520 sq ft (3,300 sq m) site on Victoria Retail Park. The exciting new venture will combine a superstore that brings with it an innovative new concept fitness club. This JJB Fitness Club will be Netherfield's first fully comprehensive fitness club.
There are currently 44 successful clubs throughout the UK, with Llanelli and Thanet opening soon. The concept for the JJB Fitness Clubs is that it offers something for everyone at whatever fitness level, in quality surroundings at a price that cannot be matched. All the current clubs around the UK provide good size swimming pools, fully equipped air-conditioned gym, free weight areas, fibre optic lit steam rooms, aerobic classes, at no extra charge plus lounge and members bar.
Local developers, Bildurn Properties who own the site, are delighted that JJB wants to come to Netherfield, which will be a great boost to the area and superb new state of the art facility. The value of the scheme is thought to exceed £10 million on completion.
Barry Dunn, JJB's Property Director commented "JJB Sports have been looking for some time for a suitable site in this area to roll out the new retail/health club concept. This location is ideal and we therefore look forward to another successful club opening soon."
JJB now trades from over 450 stores nationwide whose principal aim is to supply high quality sports clothing, footwear, replica kit, bikes and fitness / golf equipment at competitive prices. JJB currently has three stores in Nottingham, at Lady Bay Retail Park, Riverside Retail Park and also at Lower Parliament Street. Currently there are no sporting stores at Victoria Retail Park.

According to the company's corporate website, "JJB Sports, the UK's number one sports retailer have an expanding Leisure Division which includes a number of fitness clubs throughout the UK the majority. The success of this concept lies in the attractiveness to members of providing a well equipped gym and the dual income streams results in our ability to offer great value-for-money membership fees."
The 237, 882 sq ft (22,100 sq mt) retail park is home to established companies such as B&Q, Morrisons and Halfords and this new addition will bring a completely new feel to the site, offering consumers a unique experience.

Bildurn Properties currently has two other exciting new city schemes on the cusp of completion. The first is Lace Market Square, a residential and mixed use development which has just been completed, plus The Pod, a leisure scheme, due for completion in the autumn.

Director of Bildurn Properties, Sean Akins, commented: "Naturally, we're thrilled to have the chance to bring such an innovative concept to the area. We are in no doubt that JJB will not only fit in with the other stores on Victoria Park but it will boost the reputation of the site and will bring a great new facility to Netherfield."

Bildurn has been working closely with Ray Valenti at commercial agents Nattrass Giles.

For further PR information contact Eden PR on 0115 852 4717, fax 0115 950 9175 or contact Kathryn Greenwood, Kathryn@edenpr.co.uk

Notes to editors:
JJB Background Information Formed in 1971 with the aim to acquire a single sports store in Wigan, the store portfolio grew to 120 stores in 1994, at which point the Company was floated on the London Stock Exchange. The original store was established by rugby player JJ Broughton in the early 1900s and was then bought by JJ Braddock and then JJ Bradburn. As these initials were all the same the business was known locally as JJB's. When David Whelan bought the store from John Bradburn he maintained the JJB name.
In 1978 the business specialised in fishing items Whelan transformed the business, and through the 1980s a programme of expansion targeting towns with a population of over 50,000 led to 119 outlets and a flotation in 1994 at a value of £64.5 million.

In 1998, JJB Sports acquired 'Sports Division', JJB's largest competitor at the time, making JJB one of the largest sports retailers in the UK. By 2002 the company's net profit was £64.8 million, and made a further acquisition of T J Hughes that year.
In 2005 JJB Sports launched their online shopping site, JJB Sports Online Store, with a view to expanding their market into cyberspace. The majority shareholder of JJB Sports Plc is Dave Whelan, who also owns the sports teams Wigan Athletic (association football) and Wigan Warriors (rugby league). JJB Sports doesn't just sell sporting goods, they also have health and fitness clubs and 6 soccer domes where people can play five-a-side football in well-organised leagues. JJB Sports also owns the rights to Slazenger Golf in the UK and Europe.


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